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Property marketing data

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Property marketing data

Property Portal Integration & Marketing Intelligence

Property Portal Integration & Marketing Intelligence

Property marketing data

Smarter, connected property listings powered by Rightmove, Zoopla, and your own bidder data.

Here’s how BidHarvest® helps auctioneers turn listings into leads and leads into live bidders.

Seamless Sync to Rightmove & Zoopla

Upload your property catalogue once and let BidHarvest® do the rest.

From within your auction setup, you can:

  • Instantly publish lots to Rightmove and Zoopla
  • Sync images, price guides, EPC ratings, and description content automatically
  • Ensure compliance with UK property listing standards, such as tenure, planning status, or council tax banding
  • Avoid duplicated effort and manual listing creation across platforms

Whether listing 5 flats or 150 mixed-use properties, your marketing team works from a single source of truth — your auction catalogue.

Real-Time Updates, Automatically Pulled Back

If your auction lot changes (images, pricing, reserve status, etc.), these updates reflect automatically across your connected channels. Viewer data flows back into BidHarvest® for real-time intelligence, including:

  • Number of views per property on Rightmove or Zoopla
  • Web traffic data on your own auction site
  • Watchlist activity (how many bidders are watching the lot)
  • Registered bidders for that specific property

All visible at a glance in the Lot Marketing Panel, helping you and vendors make informed decisions about buyer interest, pricing, and pre-auction engagement.

Lot-Level Intelligence That Powers Conversations

By centralising marketing data at the lot level, BidHarvest® gives auctioneers and agents valuable insights:

  • Has the lot had enough visibility to justify the reserve?
  • Should we target underbidders from previous properties?
  • Has this lot attracted enough interest to justify more outreach?

These insights help auctioneers have data-driven conversations with vendors, improving trust, transparency, and results.

Fully Integrated with BidHarvest® Back Office

Everything ties back to your operational flow:

  • Web enquiries sync into BidHarvest® lead tracking tools
  • Registered bidders are tagged at the lot level
  • Reports can be filtered by auction, property type, region, or engagement
  • Combine portal data with in-platform metrics to measure campaign ROI

This creates a complete picture from first click to final bid — something few platforms offer natively.

Compliant, Configurable and Market-Ready

BidHarvest® includes structured data fields and validation rules for UK property auctions, including:

  • EPC ratings
  • Council tax bands
  • Tenure (freehold/leasehold)
  • Floor plans and measurements
  • Planning permissions and constraints

This ensures your listings meet platform guidelines and bidder expectations without extra effort.

Why It Matters

Combining third-party portal visibility with in-platform bidding and enquiry data gives you a full view of what’s working at the property level — enabling smarter vendor conversations, better marketing returns, and stronger auction outcomes.

For modern property auctioneers, effective marketing doesn’t just mean listing stock — it means tracking interest, maximising exposure, and acting on insights. With BidHarvest®, you can push lots directly to major property platforms like Rightmove and Zoopla while pulling vital engagement data back into your auction system in real time.

More Information Coming Soon

We’re still working on this content and it’s not quite ready yet — but if you’re interested in this feature, we’d love to hear from you! Please get in touch and we’ll be happy to share more details or keep you updated as soon as it’s available.

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Frequently Asked Questions

Can I pull back lead data from the portals?
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Where supported, we can ingest enquiry data and match it to registered users or convert it into lot leads.

What if I change a lot after publishing?
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Updates made in BidHarvest® reflect automatically on connected platforms within minutes.

Can I control which properties go where?
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Absolutely. Choose to sync all lots or selected lots per auction. Set defaults by property type or template.

Do I need a Rightmove or Zoopla account?
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Yes — you need active memberships with the relevant portals. BidHarvest® connects via their APIs and data feeds.

Can I pull back lead data from the portals?
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Where supported, we can ingest enquiry data and match it to registered users or convert it into lot leads.

What if I change a lot after publishing?
Down ArrowDown Arrow

Updates made in BidHarvest® reflect automatically on connected platforms within minutes.

Can I control which properties go where?
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Absolutely. Choose to sync all lots or selected lots per auction. Set defaults by property type or template.

Do I need a Rightmove or Zoopla account?
Down ArrowDown Arrow

Yes — you need active memberships with the relevant portals. BidHarvest® connects via their APIs and data feeds.

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Modern Auction Payments
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Fast, secure auction payments with card, open banking, escrow, and built-in KYC/AML checks. Get paid faster, reduce admin, and give bidders an ecommerce experience.

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My Account Area
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BidHarvest® My Account gives your bidders and vendors full control and transparency over their auction activity with a modern, fully branded portal. Reduce admin, boost loyalty, and deliver the seamless experience your clients expect.

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Smooth Onboarding
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Switching auction software shouldn’t be risky. BidHarvest® gives you zero upfront fees, legacy data transfer, tailored onboarding, training, & SLA-backed support — stress-free & ready to grow.

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The BidHarvest API - UPD
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The BidHarvest® API keeps your auctions connected by syncing lots, users, images, videos, documents, and payments in real time — eliminating double entry, delays, and disconnected systems.

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