Put your auctions in front of more buyers — wherever they browse.

Why Syndicate Auction Data?

Buyers don’t always start their journey on your site, many search through platforms they already know and trust. These include:

• Car and classic vehicle directories
• Property portals
• Art and antiques aggregators
• Niche collector sites (e.g. wine, coins, jewellery)
• Comparison or discovery engines like Barnebys or Glenmarch

By feeding your lots to these marketplaces, you:

• Expand your marketing reach
• Get your items seen by highly targeted audiences
• Drive traffic and registrations back to your auction brand

This extends your buyer funnel and boosts discovery without increasing ad spend.

Out-of-the-Box Feed Support

BidHarvest supports several common data feed formats as standard, including:

• Barnebys (fine art, antiques, collectables)
• Car & Classic (classic vehicles)
• Glenmarch (premium vehicle auctions)
• eBay (multi-category online bidding)
• Rightmove and Zoopla (UK property)

Feeds are designed to be automated and real-time, meaning once a catalogue is updated in BidHarvest, it’s reflected across all connected platforms with no extra input.

Custom Feed Development Available

Have a niche portal in your sector? Our development team can build custom data feeds to suit most platforms for a small setup fee.

This includes:

• Custom XML, JSON, or CSV formatting
• Scheduled or real-time sync options
• Integration with vertical-specific standards (e.g. MIAMI MLS for US property, or standard DMS formats for automotive stock)

Structured Data Means Better Results

Because your lot catalogue in BidHarvest® uses structured data (via the attribute system), the information sent to third-party platforms is clean, specific, and highly indexable, improving:

• Ranking within aggregator marketplaces
• On-platform search filtering accuracy
• SEO visibility of linked listings

The result is better-matched traffic and higher-intent bidders arriving at your auction.

Typical Feed Workflow

1. You catalogue your lots in BidHarvest®, with full descriptions, pricing, images and attributes.
2. Your feed runs at defined intervals (hourly or daily).
3. Third-party sites display your auction items as branded, linked content.
4. Buyers click through to your auction, register, and bid.

All tracked. All measurable.

Why It Matters

Third-party data feeds give you more exposure without more effort. You’ll reach buyers who may never have visited your site, capture their attention at the moment of interest, and drive them straight into your bidding environment.

It’s a scalable, cost-effective marketing multiplier and it’s already built into BidHarvest®.

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