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Case Study:
RNM Auctions -

Launching a New Auction Brand with Euro-Based Bidding for Plant & Agri Equipment

RNM Auctions is a specialist Irish auctioneer dedicated to the resale of plant equipment, commercial machinery, and agricultural stock, operating across Ireland and serving the wider EU market. A spin-out from established parent company Derrn, the RNM brand was created to address growing demand for a streamlined, digital-first auction platform focused on high-value machinery and trade assets. Transacting in the Euro currency, RNM needed a system built for professional plant and agri auctions, with full support for cross-border compliance, buyer account management, and fast financial settlement.

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Case Study

RNM Auctions

The Challenge

Launching a new auction brand meant RNM needed to build credibility quickly and offer a trusted, user-friendly platform for both vendors and trade buyers across Ireland and Europe.

Their core requirements included:

• Support for Euro transactions and VAT handling
• A platform suitable for heavy plant and agri equipment listings
• Timed bidding with reserve logic and real-time status visibility
• Secure buyer registration with trade verification tools
• Integrated contracts, invoicing, and financial reporting in Euros
• Seamless user experience, branded under the RNM Auctions identity
• Reliable support and fast go-live

The Solution

RNM selected BidHarvest® as the complete end-to-end auction management system for their launch, offering all the core tools needed to hit the ground running, while remaining scalable for future growth.

BidHarvest® enabled RNM to:

✅ Launch a branded online auction platform fully tailored to their stock profile
✅ Accept consignments of plant and agri stock using structured category attributes
✅ Run timed-only sales with auto-extend, soft-close, and reserve price control
✅ Register trade buyers and enforce deposit rules and bidder credit limits
✅ Operate in Euro currency with Irish VAT schema for both invoices and reporting

Results

Since launching, RNM has been able to build momentum with a highly professional platform that mirrors the expectations of trade buyers, from clean lot listings to clear financial control and secure post-sale admin.

• Fully independent brand identity and platform separate from Derrn
• Timed auctions completed with minimal manual intervention
• Transparent Euro-based invoicing, tax, and margin tracking
• Professional auction site with automated buyer and vendor comms

What began as a side brand has now become a revenue-generating digital channel that serves as both a sales tool and a marketing asset for the wider Derrn group.

Key Features Used

• Euro-Currency Timed Auctions
• Plant & Agri Category Attribute Filtering
• Reserve Price Logic with Auto-Extend
• Trade Buyer Registration with Deposit & Credit Controls
• Vendor Statements & Auction Ledger in EUR
• My Account Area with Bids, Invoices & Notifications
• Automated Invoicing and Tax Statements in Irish VAT format

Launching a New Brand? Start with the Right Tools

BidHarvest® gave RNM everything needed to build trust, deliver fast results, and serve both buyers and sellers with confidence, all in one fully branded solution.

📞 Get in touch to see how BidHarvest® can power your next auction brand launch.

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